After a year or so of searching, picking job titles that weren’t quite right (Web Developer) or didn’t actually exist (Digital Gunslinger), I finally discovered what I am: a Web and Millennial strategist.

I’ve been talking about the future of WTF Marketing and among the ideas was the creation of a “mobile” web strategist – whose primary job is to teach a company about new web technologies, create tactics based on those technologies, and aim those tactics toward an overall strategy.  Not only would I implement things like social media and web marketing, but also work hand-in-hand with the marketing department to develop online marketing strategies.

A combination of Computer Information Systems and Marketing?  That sure as hell sounds like the degree I picked up from CSU.

So what exactly is a Web and Millennial Strategist?  Someone who understands and is passionate about web technologies and also teaches businesses about interacting with millennials.

In general, I:

• Teach on social media tools, techniques, and best practices;
• Create an overall web strategy;
• Develop tactics for the relevant platforms;
• Help businesses, management, and executives understand the nature of the Millennial/Gen-Y generation

Because it’s sort of a complex title, I’m also creating a YouTube video on what exactly a Web and Millennial Strategist is… look for it soon.