Before you start high-fiving yourself too hard for this amazing act of generosity to your listeners – consider doing something that requires some element of risk on your part.

I’m going to start asking myself, does this make me feel like a WHORE?

What if we actually shut up for once and let our customers and friends to the speaking for us, to the people who mattered – and were most likely to buy and care? People who will be honest about our benefits and faults on our behalf.