After dealing with shady characters for too long, some of those negative characteristics start rubbing off on you. And that’s all sorts of icky. Cold showers with your clothes on kind of icky.

It can be hard to document these life lessons without being cynical or harsh or just plain mean.

I Aim to Misbehave. It’s high time for a new kind of storytelling in business. I thought of myself for a long time as The Geek Superhero. The more I think about it, the more I realize I’m telling the stories of business superheroes every day. I’m going to dedicate my professional life to re-direct attention to the people and products that matter and away from the businesses that treat us poorly and waste our time. Color me a web marketing Robin Hood. All that’s left is to fight a pair of tights.