What if Apple provided a fund to Best Buy to hire a ton of unemployed, not-yet-retired Baby Boomers to be PC experts? Reverse this situation and you have the Microsoft Store. A slew of Gen-Y'ers promoting Microsoft-based products and partner products to other Gen-Y'ers.

It’s not Us vs. Them... if you're talking about age.

I'm about the most rabid advocate for the millennial generation you will ever meet. Usually this takes the form of me berating the "corporate bastards" on Twitter and writing angry blogs in response to ageist blog posts and magazine articles. They, in turn, largely ignore these as they sit on gold thrones and count their rapidly shrinking piles of money.