This is what social media is. It’s not a race for fans, followers, friends, views, or subscribers, like those things are a scarce and limited resource. They’re not. Here’s what is rare: actual relationships that require and earn attention from both parties.

I wanted to lighten things up today, so I’m sharing one other thing – my Ignite Boulder 8 video was posted this week.

If you’re trying to build a community, or launch an Internet marketing or social media campaign, ask yourself why.