Let’s look at the question a different way: what value am I creating or enabling by teaching the class?

Logically, I’m place a value on every hour that I work.  Today, the going rate for Nick Armstrong – web and millennial strategist – is $50.  In order to “break even” on the value of my time at $1 per person, I’d have to ensure that my class size was at least 50 people or charge classes of 49, or fewer, more per person.

Most social media classes range between $25 and $100 per person.

When a businesses is paying at that rate, it’s affordable – hell, that’s a bargain.  But when people like you or me have to pay that rate just to get “expert” tutoring, that seems a little outrageous.  Why?

I can pretty much guarantee that the average user will create or save at least $1 worth of value with the knowledge I impart.  If not, then I’ve only robbed them of $1.  But $25? $100?

Common knowledge, like how to Tweet, how to post a photo to Facebook without your boss seeing it and firing you, how to create a LinkedIn profile… these things are important.  They should be known by anyone and everyone who wants or needs to know.  And the barrier should be so low that anyone who wants to can do it.  It doesn’t take a web and millennial strategist to figure that out.

If I charge $1 to help cover the cost of the MeetUp group, I know I’ll meet that goal before I have to pay for the next 6 months of MeetUp.  I also know that anyone can find $1 to spare.  Why not charge more and meet that goal faster – like a regular businessman?

The question that haunts me is, if I’m responsible for the barrier, if I don’t share that knowledge, what creations have I prevented?

I’ve been talking about the future of WTF Marketing and among the ideas was the creation of a “mobile” web strategist – whose primary job is to teach a company about new web technologies, create tactics based on those technologies, and aim those tactics toward an overall strategy.  Not only would I implement things like social media and web marketing, but also work hand-in-hand with the marketing department to develop online marketing strategies.

A combination of Computer Information Systems and Marketing?  That sure as hell sounds like the degree I picked up from CSU.

So what exactly is a Web and Millennial Strategist?  Someone who understands and is passionate about web technologies and also teaches businesses about interacting with millennials.

In general, I:

• Teach on social media tools, techniques, and best practices;
• Create an overall web strategy;
• Develop tactics for the relevant platforms;
• Help businesses, management, and executives understand the nature of the Millennial/Gen-Y generation

Because it’s sort of a complex title, I’m also creating a YouTube video on what exactly a Web and Millennial Strategist is… look for it soon.