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	<title>Nick Armstrong: Colorado&#039;s Storytelling Small Business Marketing Expert and Funny Public Speaker &#187; Psychotic Resumes</title>
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	<link>http://www.iamnickarmstrong.com</link>
	<description>Nick Armstrong is Colorado&#039;s storytelling small business marketing expert and funny public speaker. He specializes in creating funny speeches, revamping failing social media campaigns, community building, and creative problem solving for small businesses.</description>
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		<title>The Resume is Garbage &#8211; Seriously, Stop Writing &#8216;Em</title>
		<link>http://www.iamnickarmstrong.com/2011/01/the-resume-is-garbage-seriously-stop-writing-em/</link>
		<comments>http://www.iamnickarmstrong.com/2011/01/the-resume-is-garbage-seriously-stop-writing-em/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 16:00:51 +0000</pubDate>
		<dc:creator>Nick Armstrong</dc:creator>
				<category><![CDATA[Job Search Ideas]]></category>
		<category><![CDATA[Psychotic Resumes Blog]]></category>
		<category><![CDATA[Resume Ideas]]></category>
		<category><![CDATA[Psychotic Resumes]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[Resume Mistakes]]></category>
		<category><![CDATA[resumes]]></category>
		<category><![CDATA[Writing A Resume]]></category>

		<guid isPermaLink="false">http://www.iamnickarmstrong.com/?p=2191</guid>
		<description><![CDATA[<img width="600" height="200" src="http://www.iamnickarmstrong.com/wp-content/uploads/2011/01/burn-your-resume.jpg" class="attachment-full wp-post-image" alt="burn-your-resume" title="burn-your-resume" />Don't send them a piece of paper that's easily sent to the shredder or recycle bin (or worse: an email easily deleted)]]></description>
			<content:encoded><![CDATA[<img width="600" height="200" src="http://www.iamnickarmstrong.com/wp-content/uploads/2011/01/burn-your-resume.jpg" class="attachment-full wp-post-image" alt="burn-your-resume" title="burn-your-resume" /><p>Who likes writing a resume? The average resume takes about 2-3 hours to craft and is digitized by most HR software in a fraction of that time. <strong>All your hard work and beautiful layout techniques reduced in a heartbeat to keywords and percentages.</strong></p>
<p>Have enough keywords on your resume to look like a competent engineer? You enter the pool. No? You&#8217;re shunted to the &#8220;Thanks, but No Thanks&#8221; email autoresponder.</p>
<p><strong>Does anyone else think this is <em>bullshit</em>?</strong> I&#8217;m pretty sure I wouldn&#8217;t waste 2-3 hours of my day to work on a document that can so easily be gamed to produce the results I want. I get it &#8211; companies big and small need a way to quickly &#8211; and efficiently &#8211; identify the most qualified candidates to sift through a horrifying volume of email. </p>
<p>Except&#8230; the most qualified in what, exactly? As someone who understands the concept of relevancy and keyword density &#8211; I can structure a resume to get a 50%-75% interview rate (with or without the screening software). What&#8217;s worse, I&#8217;ve worked for three separate companies where the people screening and writing the job listing had no clue what skills to look for.</p>
<p>It&#8217;s baffling. The cost of staffing someone new to replace an existing worker is <strong>130% of that person&#8217;s salary</strong>. So, wouldn&#8217;t you want a set of educated human eyes doing the screening and listing?</p>
<p>And, wouldn&#8217;t you want something completely different than a document so easily fudged? Personally, when I hire my first employee, they&#8217;re either going to be someone I know and have worked with &#8211; or, they&#8217;re going to submit an activity (not a resume) that indicates they have the passion and skills I&#8217;m looking for.</p>
<p>So, instead of writing another resume, why not create a cool project with the skills your future employer is looking for? Why not make a personalized YouTube video and a website and a blog &#8211; and give the receptionist a business card with your link. Don&#8217;t send them a piece of paper that&#8217;s easily sent to the shredder or recycle bin (or worse: an email easily deleted). Send them something big and bulky and clunky &#8211; awkward in size and shape. Something with such amazing quality or detail that they get a tinge of guilt before getting rid of it.</p>
<p><strong>If a business doesn&#8217;t appreciate your insane level of commitment <em>applying for</em> the job, what makes you think they&#8217;d appreciate your insane level of commitment <em>on</em> the job?</strong></p>
<p>(Header photo: <a href="http://www.flickr.com/photos/jasonmichael/5176303201/sizes/z/in/photostream/" title="Burning of the Paper by Jason Michael" target="_blank">Burning of the Paper by Jason Michael</a>)</p>
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		<title>A Job vs A Career</title>
		<link>http://www.iamnickarmstrong.com/2009/05/job-vs-career/</link>
		<comments>http://www.iamnickarmstrong.com/2009/05/job-vs-career/#comments</comments>
		<pubDate>Thu, 28 May 2009 19:50:59 +0000</pubDate>
		<dc:creator>Nick Armstrong</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Psychotic Resumes Blog]]></category>
		<category><![CDATA[Brazen Careerist]]></category>
		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Firefly]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Psychotic Resumes]]></category>
		<category><![CDATA[Web Programming]]></category>

		<guid isPermaLink="false">http://www.iamnickarmstrong.com/?p=758</guid>
		<description><![CDATA[Those jobs I had, they would have been great for someone else.  There were problems, sure - mine and theirs.  There were great people and great things to do. They weren't the right great people for me.  They weren't my great things to do.  The next position I take - the next task I perform for money, will be the first step on my real career.  The thing I've always wanted to do.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tamaralakeman.com" target="_blank"><img class="alignleft size-full wp-image-759" style="border: 2px solid black; margin: 10px;" title="Nick by Tamara Lakeman (tamaralakeman.com)" src="http://www.iamnickarmstrong.com/wp-content/uploads/2009/05/nickphoto.jpg" alt="Nick by Tamara Lakeman (tamaralakeman.com)" width="323" height="484" /></a>I <a title="Psychotic Resumes" href="http://www.psychoticresumes.com/2009/05/looking-for-a-job-look-harder/" target="_blank">recently wrote on Psychotic Resumes</a> about deciding between going broke while waiting to do what you love (a career) or doing something you hate for money (a job).</p>
<p>I received a <a title="Brazen Careerist - Psychotic Resumes Article &quot;Looking for a job? Look harder.&quot;" href="http://www.brazencareerist.com/2009/05/20/looking-for-a-job-look-harder" target="_blank"><em>slew</em> of comments</a> from the Brazen Careerist crowd.  Most revolving around, &#8220;Look, it&#8217;s okay to &#8216;slum&#8217; to pay the bills.&#8221;  <strong>I don&#8217;t think so.</strong></p>
<p>I have, for the last two years, been perpetually stuck in the cycle I like to call, <strong>&#8220;This time it&#8217;ll be different.&#8221;</strong> This time, I said to myself &#8211; each and every time I started on a new programming job &#8211; it&#8217;ll be different.  Last time, I had too many bosses.  Last time, I didn&#8217;t get the support I needed.  Last time, I hated the <em><strong>constant</strong></em> 50-hour work weeks and crazy, constant stress.  Last time, I just wasn&#8217;t good enough to keep up as fast as they (and the economy!) needed me to. <em>(edit: 6/1/09 &#8211; added &#8220;constant&#8221;)</em></p>
<p>I look at that list of reasons and think, &#8220;Oh my god, how do I tell an interviewer these things without sounding like an excuse-filled lame duck?&#8221;  <strong>My only defense is the truth.</strong> I have never lied to a potential employer to get a job.  I put <a title="My 5 biggest weaknesses" href="http://www.iamnickarmstrong.com/about/" target="_blank">my 5 biggest weaknesses on the About page</a> of my blog.  I talk about life, love, money, and everything else on Twitter&#8230; I get boisterous and loud, I am never reserved.  I always speak my mind.  I&#8217;ve never had a problem owning a mistake.  If I&#8217;m one thing, it&#8217;s unflappably honest.  So <strong>when I say marketing is my passion, I really mean it.</strong></p>
<p>I have been so tempted to find a job &#8211; any job, just to make the fear go away.  There are nights I can&#8217;t even sleep from the thought of missing rent, missing a car payment, all these medical bills from my appendectomy.  The thought of having to leave Yoda (my cat) behind because dad is allergic, if I ever had to move home with mom and dad.  I have to remind myself that I have the tools to solve these problems.  It&#8217;s only really hopeless if I let it become hopeless.</p>
<p>I&#8217;m not some Jim Dandy with no skills.  I&#8217;m the gorram man.  I aim to win.  <strong>It&#8217;s not ego.</strong> I won because I was able to give 100% &#8211; I didn&#8217;t stop until I was the best.  I really cared about the things I was doing.  (ps &#8211; gorram is a <a title="Firefly" href="http://en.wikipedia.org/wiki/Firefly_(TV_series)" target="_blank">Firefly</a> reference &#8211; it&#8217;s a swear word.)</p>
<p>And I remember how I feel about a month into every programming job I&#8217;ve ever had.  The nagging anxiety that I have a week to learn a brand new language, the depression of not being so busy I can&#8217;t even have lunch with Leslie, the frustration of getting home and being so tired and worn out from the day that I can&#8217;t bring myself to work on my personal projects.  I can&#8217;t do that.  I can&#8217;t be like that anymore.  I&#8217;ve never felt that way doing my personal projects &#8211; doing my own marketing.  <strong>I know that if I were doing what I loved to do, I wouldn&#8217;t feel like a failure.</strong></p>
<p><strong>You can&#8217;t do your best, give 100%, when you don&#8217;t like what you&#8217;re doing</strong>.  It took me two years to realize that.</p>
<p>I&#8217;m not going to settle anymore. I&#8217;m not a failure. I&#8217;m not a loser. I&#8217;m not a slacker. I&#8217;m&#8230; a leaf on the wind. Watch how I soar.</p>
<p>Those jobs I had, they would have been great for someone else.  There were problems, sure &#8211; mine and theirs.  There were great people and great things to do.  They weren&#8217;t the right great people for me.  They weren&#8217;t <strong>my</strong> great things to do.  The next position I take &#8211; the next task I perform for money, will be the first step on my real career.  The thing I&#8217;ve always wanted to do.</p>
<p>I can&#8217;t go back, because it would mean certain failure.  I can only move forward.</p>
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		<title>Congratulations 2009 CSU Grads!</title>
		<link>http://www.iamnickarmstrong.com/2009/05/congratulations-2009-csu-grads/</link>
		<comments>http://www.iamnickarmstrong.com/2009/05/congratulations-2009-csu-grads/#comments</comments>
		<pubDate>Sat, 16 May 2009 19:00:27 +0000</pubDate>
		<dc:creator>Nick Armstrong</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Colorado State University]]></category>
		<category><![CDATA[Euripides]]></category>
		<category><![CDATA[Graduates of 2009]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Psychotic Resumes]]></category>

		<guid isPermaLink="false">http://www.iamnickarmstrong.com/?p=747</guid>
		<description><![CDATA[Congratulations Graduating Class of 2009 at Colorado State University and Universities Everywhere!  Good luck in your future. "Along with success comes a reputation for wisdom." -Euripides.  The economy makes it scary, but you're going to do fine.  If you need my help, don't hesitate to ask (I don't charge a dime) - check out PsychoticResumes.com after you've had a chance to party and celebrate your successes!]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>Graduating Class of 2009 at Colorado State University and Universities Everywhere:</strong></p>
<div width="100%" minwidth="500" style="text-align: center;">
<div width="500"><a href="http://www.flickr.com/photos/snapapicture/70977073/" target="_blank"><img class="size-full wp-image-748 aligncenter" style="border: 2px solid black; margin-top: 10px; margin-bottom: 10px;" title="Fall in CSU" src="http://www.iamnickarmstrong.com/wp-content/uploads/2009/05/fallincsu.jpg" alt="Fall in CSU" width="333" height="500" /></a></div>
</div>
<p style="text-align: center;">Congratulations &#8211; this is your time.  Go out into the world and kick ass!</p>
<div width="100%" minwidth="500" style="text-align: center;">
<div width="500">httpv://www.youtube.com/watch?v=UF8uR6Z6KLc</div>
</div>
<p style="text-align: center;"><strong>&#8220;Along with success comes a reputation for wisdom.&#8221;</strong><br />
<em>Euripides </em></p>
<p style="text-align: center;">The economy makes it seem like a scary time for us millennials, but you&#8217;re going to do fine.  If you need my help, don&#8217;t hesitate to ask (I don&#8217;t charge a dime) &#8211; check out <a title="Psychotic Resumes" href="http://www.PsychoticResumes.com" target="_blank">PsychoticResumes.com</a> after you&#8217;ve had a chance to party and celebrate your successes!</p>
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		<title>Packing in the Projects &#8211; Millennial Superhero Speaking, Podcasting, Networking</title>
		<link>http://www.iamnickarmstrong.com/2009/05/packing-in-the-projects-millennial-superhero-speaking-podcasting-networking/</link>
		<comments>http://www.iamnickarmstrong.com/2009/05/packing-in-the-projects-millennial-superhero-speaking-podcasting-networking/#comments</comments>
		<pubDate>Sat, 16 May 2009 06:50:22 +0000</pubDate>
		<dc:creator>Nick Armstrong</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Dan Schawbel]]></category>
		<category><![CDATA[DolphinFeet]]></category>
		<category><![CDATA[Ignite Fort Collins]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Psychotic Resumes]]></category>
		<category><![CDATA[Star Trek: Dimensions]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[William Shatner]]></category>
		<category><![CDATA[WTF Marketing]]></category>

		<guid isPermaLink="false">http://www.iamnickarmstrong.com/?p=737</guid>
		<description><![CDATA[I met up with Amanda from DolphinFeet, interview Dan Schawbel, cast for Star Trek: Dimensions, and more this week!  I might get to talk at Ignite Fort Collins about web marketing and social media.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-740" style="border: 2px solid black; margin: 10px;" title="Nick The Four-Eyed" src="http://www.iamnickarmstrong.com/wp-content/uploads/2009/05/nickthefoureyed.jpg" alt="Nick The Four-Eyed" width="298" height="378" />It&#8217;s been a crazy couple of days!</p>
<p>Before I was laid off, I had purchased a Flip Ultra with the plan of making a &#8220;Superhero&#8221; series of videos in the style of Dr. Horrible&#8217;s Sing Along Blog.  My superhero name &#8211; Nick The Four-Eyed.  My &#8220;costume&#8221;? The WiFi shirt from ThinkGeek.  The only thing standing in my way at the moment: scripting.  I don&#8217;t like making one-offs, so &#8220;Nick The Four-Eyed&#8221; is going to be a two-part series, at least.</p>
<p>I haven&#8217;t decided whether or not I&#8217;ll be singing.  If I do, it&#8217;ll probably sound something like William Shatner&#8217;s version of Lucy in the Sky with Diamonds (see the YouTube video at the end).</p>
<p>I <a title="Digital Frontiers" href="http://ignitefortcollins.uservoice.com/pages/16009-ignite-fort-collins-1-presentations/suggestions/189461-digital-frontiers-wtf-marketing-and-psychotic-resumes" target="_blank">created a topic</a> for <a title="Ignite Fort Collins" href="http://ignitefortcollins.uservoice.com/pages/16009-ignite-fort-collins-1-presentations" target="_blank">Ignite Fort Collins</a> &#8211; and my topic, &#8220;Digital Frontiers &#8211; Psychotic Resumes and WTF Marketing&#8221; was voted on pretty heavily.</p>
<p>It&#8217;ll be a great topic if it&#8217;s chosen &#8211; how to turn yourself into a digital gunslinger and brave the &#8220;digital frontier&#8221; of social media and the internet.  Sounds like a goofy topic but I hope to make it really funny.  I&#8217;d really like to get a millennial presence at the event and anyway, public speaking has always been something I enjoy.</p>
<p><a title="Dan Schawbel" href="http://personalbrandingblog.com/" target="_blank">Dan Schawbel</a> also graciously accepted my invitation for an interview for the <a title="Psychotic Resumes" href="http://www.PsychoticResumes.com" target="_blank">Psychotic Resumes podcast</a>.  We talked for about 15 minutes on his new book, <a title="Me 2.0 at Amazon" href="http://www.amazon.com/gp/product/1427798206?ie=UTF8&amp;tag=iamnickarmstrong-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1427798206" target="_blank">Me 2.0</a>, what personal branding is, and what graduating college students should focus on.  It ended up being a really good discussion, which I will put together in podcast form and publish for Wednesday.</p>
<p>I had the opportunity to meet with <a title="Amanda from DolphinFeet on Twitter" href="http://twitter.com/DolphinFeet" target="_blank">Amanda</a> from <a title="DolphinFeet" href="http://www.dolphinfeet.com" target="_blank">DolphinFeet</a> this week.  We had a great time talking about life, jobs, social media and general nerdery.  I&#8217;m looking forward to teaming up with her for some branding-based shenanigans!</p>
<p>Last night I went through all two hours of audio auditions for new <a title="Star Trek: Dimensions" href="http://www.giantgnome.com/our-shows/audio-drama/star-trek-dimensions/" target="_blank">Star Trek: Dimensions</a> parts.  We&#8217;ve selected the players for the new parts and I&#8217;m very excited to have *real* voices to complement the ones I had in my head.  At least now the dialog sounds much less creepy. Ha!</p>
<p>Lots of fun projects to work on in my &#8220;spare time&#8221;&#8230; including my Twitter eBook, which I hope to finish by the 20th.</p>
<div style="text-align:center;">
<div>httpv://www.youtube.com/watch?v=DvQwXOCKNLY</div>
</div>
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		<title>OMG, Wii&#039;re Fat!</title>
		<link>http://www.iamnickarmstrong.com/2009/04/omg-wiire-fat/</link>
		<comments>http://www.iamnickarmstrong.com/2009/04/omg-wiire-fat/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 01:18:40 +0000</pubDate>
		<dc:creator>Nick Armstrong</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Psychotic Resumes]]></category>
		<category><![CDATA[Wii Fit]]></category>

		<guid isPermaLink="false">http://www.iamnickarmstrong.com/?p=648</guid>
		<description><![CDATA[I climbed on my Wii Fit a week ago, just doing some simple Yoga positions (anything involving abs was noticeably affected from the last time I jumped on - 180 days ago!).  I wanted to stretch and get a good idea of what my body was capable of, how far I would have to go to get back to where I was.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-650 alignright" style="margin: 20px;" title="BMI - April 18, 2009" src="http://www.iamnickarmstrong.com/wp-content/uploads/2009/04/bmi_april182009.jpg" alt="BMI - April 18, 2009" width="400" height="300" />I climbed on my Wii Fit a week ago, just doing some simple Yoga positions (anything involving <strong>abs</strong> was noticeably affected from the last time I jumped on &#8211; 180 days ago!).  I wanted to stretch and get a good idea of what my body was capable of, how far I would have to go to get back to where I was.</p>
<p>I wrote a long time ago on <a title="Psychotic Resumes" href="http://www.psychoticresumes.com" target="_blank">Psychotic Resumes</a> about <a title="Persistence" href="http://www.psychoticresumes.com/2008/09/persistence/" target="_blank">Persistence</a> &#8211; and how Wii Fit made me want to curl up into a ball and die.  That was back when I was perfectly healthy, still had an appendix, and the thought had never occurred to me that putting on pants would soon become an accomplishment.</p>
<p>It was, too &#8211; I wore pants for the first time since my surgery on Easter Sunday, and the lord saw it, and it was good.</p>
<p>And Wii Fit still makes me want to die. But I&#8217;m giving it another try.</p>
<p>I had a conversation with @<a title="Empower Fitness on Twitter" href="http://twitter.com/empowerfitness" target="_blank">empowerfitness</a> on Twitter &#8211; she&#8217;s a personal trainer. She got me thinking that exercise is a really important part of my life that I&#8217;ve been neglecting.  As fast as I bounced back after the appendectomy &#8211; out of the hospital after two days, working after a week; I could have done a lot better.  I also think I could eat a lot better.  I want to be able to feel dizzy without thinking it&#8217;s some sort of stroke.</p>
<p><img class="alignleft size-full wp-image-651" style="margin: 20px;" title="Center of Balance April 18, 2009" src="http://www.iamnickarmstrong.com/wp-content/uploads/2009/04/cob_april182009.jpg" alt="Center of Balance April 18, 2009" width="300" height="400" />Starting today, I&#8217;m going to make it better.  I&#8217;m going to go to Kings and buy some somewhat healthy breakfast food.  I&#8217;m also going to get stuff for lunches and dinners.</p>
<p>The whole thing is hard for me.  Instead of cooking, I&#8217;d much rather go out and get something to eat, save myself the time, and use that time to be doing something creative.  Instead of bringing something to work that I&#8217;ve had to re-heat or leave cold, I would just as soon go get something and pay a little more.  And breakfast&#8230; well, I&#8217;m fickle.</p>
<p>I&#8217;ve taken a liking to these pre-split pink grapefruits, but each one has something like 300 calories and a TON of sugar.  Since it&#8217;s simple sugar, I guess I shouldn&#8217;t freak out so much, and I&#8217;m actually eating a decent breakfast.</p>
<p>Eating out works fine when you don&#8217;t have a ton of massive bills. I haven&#8217;t tallied them up yet, but I owe somewhere around $3,000 for my appendectomy. Maybe a bit more.</p>
<p>Besides the money aspect, I could be making a lot healthier choices for food.  I&#8217;d resolved to do this when I had my appendix out &#8211; mostly because my body just would not tolerate horrible food anymore.  Well, that went out the window after the first few BK chicken sandwiches.</p>
<p>It&#8217;s a difficult thing for me to think about &#8211; ultimately I know that I&#8217;m the one letting myself down. Maybe I&#8217;ll figure that out before it&#8217;s really too late to do anything about it.</p>
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